Communication Research Methods 4th by Gerianne Merrigan

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Author
Gerianne Merrigan
Edition
4th
Publisher
Oxford University Press
ISBN
978-0190652746
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Description

Communication Research Methods, 4th Edition by Gerianne Merrigan is an indispensable resource for students in research methods courses, particularly those exploring diverse methodologies. This authoritative text adopts a unique “research-as-argument” approach, empowering students to develop both their skills as effective researchers and their critical understanding as consumers of research. It masterfully integrates the interpretive, critical, and discovery paradigms, offering a perspective that closely mirrors contemporary research practices. Instead of adhering to ideological limitations, the selection of methodological choices is thoughtfully grounded in the specific nature of the research question. Merrigan and Huston provide a comprehensive overview of communication research, delving into a wide spectrum of traditional and modern methods. Furthermore, the text places significant emphasis on ethical considerations throughout the entire research process—from design and execution to reporting findings. Published by Oxford University Press on January 25, 2019, this edition carries the ISBN-10: 190652748 and ISBN-13: 978-0190652746.