Business Foundations: A Changing World, 11th Edition, by O. C. Ferrell, offers a thoughtfully curated blend of essential business principles and practical applications, designed to provide students with a robust understanding of the business landscape. This edition emphasizes a flexible and integrated approach, allowing ample opportunity to explore topics in depth and incorporate supplementary activities, moving beyond a superficial overview. The text is structured to build knowledge from the ground up, making it an ideal resource for both instructors and students who seek a focused, engaging, and relevant introduction to business. By artfully combining exciting content with real-world examples, interactive activities, and current business trends, Business Foundations: A Changing World vividly illustrates what is happening in today’s dynamic business environment, setting it apart with its innovative approach.

Publisher: McGraw Hill

Publication Date: January 31, 2017

ISBN-10: 1259685233

ISBN-13: 978-1259685231