Business Essentials, 12th Edition by Ronald J. Ebert offers a comprehensive exploration of the dynamic world of business, tailored for introductory courses. This edition is meticulously updated to reflect the significant challenges, opportunities, and transformations occurring in both domestic and global economies. Through an infusion of new, real-world examples and cutting-edge research findings, Business Essentials demonstrates how entrepreneurs are actively applying fundamental business concepts. This ensures the text remains the most current and relevant resource available, providing students with practical insights into the principles driving today’s businesses.
Book Details:
- Author: Ronald J. Ebert
- Edition: 12th
- Publisher: Pearson
- ISBN-10: 134728394
- ISBN-13: 978-0134728391
- Publication Date: January 8, 2018