Business Communication: Polishing Your Professional Presence, 4th Edition by Barbara Shwom provides a comprehensive guide to achieving the highest level of professionalism in all your business interactions. This essential text introduces a clear communication model designed to help you analyze and respond effectively to a wide range of business scenarios. The book emphasizes the critical role of etiquette in driving successful entrepreneurial practices.
Building upon its established foundation, the 4th Edition expertly integrates contemporary business communication with modern technologies and social media platforms, ensuring the content is relevant and applicable to today’s digital landscape. This edition offers actionable strategies for navigating the complexities of professional communication in the 21st century.
Details:
- Author: Barbara Shwom
- Edition: 4th Edition
- Publisher: Pearson
- Publication Date: January 12, 2018
- ISBN-10: 013474022X
- ISBN-13: 978-0134740225