Behavior Modification: What It Is and How To Do It, by Garry Martin and Joseph Pear, presents a comprehensive and practical guide to the principles and applications of behavior modification. This 11th edition, published on February 18, 2019, is written in English and is ideal for university students and general readers alike. It delves into a wide range of applications, from fostering essential life skills in children and training pets to addressing personal behavioral challenges. The text equips readers with practical “how-to” skills, including the ability to discern long-term effects, design, implement, and evaluate behavioral programs, interpret behavioral episodes, observe and record behaviors, and identify instances of reinforcement, extinction, and punishment. ISBN-10: 081536654X, ISBN-13: 978-0815366546. This book is a valuable resource for courses in Behavior Modification, Applied Behavior Analysis, Behavior Therapy, and the Psychology of Learning, as well as for practitioners in clinical psychology, counseling, education, medicine, nursing, occupational therapy, physiotherapy, psychiatric nursing, psychiatry, social work, speech therapy, and sport psychology who are focused on enhancing behavior development. The material is presented in an engaging and accessible manner, requiring no prior knowledge of behavior modification or psychology. Specific cases and examples illuminate key concepts, making the principles tangible. Throughout the book, practical guidelines serve as a ready reference for applying these principles. Online resources are available at www.routledge.com/9780815366546.