How to Write a Marketing Plan (Creating Success) provides a step-by-step guide to crafting a successful marketing strategy. Author John Westwood walks you through essential processes such as conducting a marketing audit, setting clear objectives, and establishing budgets. The book covers critical areas including writing, presenting, and implementing the plan. It features updated content on producing mini-plans for rapid execution and seizing new opportunities. Additionally, it delves into contemporary marketing techniques like email marketing, web usage analytics, mobile commerce, and social media strategies. With chapter summaries and a detailed sample marketing plan included, this resource is invaluable for anyone looking to enhance their product or business success.

Part of the Creating Success series, known for its extensive reach with over one million copies sold, these books are authored by an elite team of international experts. Packed with practical content and inspiring guidance, How to Write a Marketing Plan is a must-read for professionals at all stages of their careers.