Public Relations in the Digital Age, Canadian Edition, authored by Tom Kelleher, establishes itself as the new standard for public relations in Canada. Published in English by Oxford University Press on January 10, 2020, this comprehensive volume offers the most current coverage of social and new media strategies pertinent to the field.

Spanning a print length of 432 pages and measuring 8 x 0.57 x 10 inches, this essential guide presents a clear, engaging, and contemporary picture of public relations principles. Kelleher seamlessly integrates coverage of the technical and cultural shifts brought about by the rise of social media, providing a holistic understanding. Examining both classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a way that profoundly reflects today’s participatory communication environment.

Identified by ISBN-10: 199029911 and ISBN-13: 978-0199029914, this work by Tom Kelleher is an indispensable resource for anyone seeking to master public relations in the digital era within a Canadian context.