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9781260087710

Marketing 7th Edition by Dhruv Grewal

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Author
Dhruv Grewal
Edition
7th
Publisher
McGraw Hill
ISBN
978-1260087710
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Description

Marketing, 7th Edition

Book Metadata:
Author: Dhruv Grewal and Michael Levy
Edition: 7th Edition
Publisher: McGraw Hill
Publication Date: January 16, 2019
ISBN-10: 1260087719
ISBN-13: 978-1260087710

Description:
Marketing 7E is specifically designed to demonstrate how marketing adds value and how modern firms maintain and rely on that value to establish lasting relationships with customers. This seventh edition represents the authors’ most extensive revision to date, exploring both the core fundamentals of the field and the emerging influencers shaping the industry, such as digital, social, and mobile marketing strategies. The text provides a deep dive into critical contemporary topics, including marketing analytics and the psychological factors that drive consumer behavior.

Presented in an engaging, highly visual format, the book features up-to-date examples relevant to today’s fast-paced environment. It is supported by the Connect® platform, which utilizes learning science and adaptive tools to enhance results, alongside a robust suite of instructor resources and a regularly updated author blog. This edition ensures that students gain a comprehensive understanding of how to create, communicate, and deliver value in a competitive global marketplace.