International Management: Culture, Strategy, and Behavior, 12th Edition, by Ajai Gaur, Fred Luthans, and Jonathan Doh, offers a comprehensive and user-friendly exploration of the complex world of international business. This well-balanced textbook delves into all critical dimensions of global management and the intricate interdependencies between them, presenting a harmonious blend of cutting-edge research and practical application.
The 12th edition features a robust structure, dedicating four chapters each to Culture and Strategy, and three chapters each to Environment and Organizational Behavior/Human Resource Management (OB/HRM). It has been meticulously updated to reflect the dynamic landscape of international business, incorporating discussions on how the COVID-19 pandemic has challenged foundational assumptions, the challenges faced by emerging markets under stress, and the transformative impact of new technologies like artificial intelligence and robotics on the global job market.
A significant enhancement to this edition is the addition of Ajai Gaur, a Professor of Strategy and International Business at Rutgers University, as a new author. Dr. Gaur contributes profound subject expertise in global business strategy, emerging markets, institutions, and various related topics, alongside his deep ties to East and South Asia, further enriching the book’s global perspective.
Book Details:
- Title: International Management: Culture, Strategy, and Behavior, 12th Edition
- Authors: Ajai Gaur, Fred Luthans, Jonathan Doh
- Publisher: McGraw-Hill Education
- Language: English
- Publication Date: January 1, 2023
- Edition: 12th Edition
- Print Length: 656 pages
- Dimensions: 8.5 x 1.1 x 10.8 inches
- ISBN-10: 1266097902
- ISBN-13: 978-1266097904