E-Commerce 2017: Business, Technology, Society provides a comprehensive and up-to-date look at the rapidly evolving field of online commerce. Written by Kenneth Laudon and Carol Guercio Traver, this 13th edition explores the three fundamental driving forces behind e-commerce: technological innovation, business development, and social implications. Using a clear conceptual framework, the text examines the complexities of the modern digital marketplace through the lens of real-world companies.
This edition features in-depth investigations into disruptive industry leaders such as Uber, Airbnb, and Instacart, providing readers with practical insights into contemporary business models. The material has been thoroughly updated with new case studies and integrated video cases for every chapter, ensuring the content reflects the most recent developments in the tech world. By analyzing the interplay between technology and society, the book prepares students and professionals to navigate real-life scenarios in the global e-commerce landscape.
Book Details
- Title: E-Commerce 2017
- Author: Kenneth Laudon, Carol Guercio Traver
- Edition: 13th Edition
- Publisher: Pearson
- ISBN-13: 978-0134601564
- ISBN-10: 0134601564
- Publication Date: January 13, 2017