What are you looking for?
9781260570991

Advertising and Promotion: An Integrated Marketing Communications Perspective 12th Canadian edition by George Belch

$19.80

✓Free EPUB conversionAsk any time and we convert it for your device.
✓Right edition guaranteedWrong edition or ISBN? Free swap.
✓Help any day, any hourFile will not open? We fix it or refund you.
✓Buy once, keep itNo subscription, no app, no expiry date.
Author
George Belch
Publisher
McGraw Hill
Pages
848 pages
ISBN
978-1260570991
Need another format after purchase? Email us and we will convert it for free
Loading payment options…
Description

Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Canadian Edition)

Authored by George Belch, this comprehensive 12th Canadian edition offers an in-depth exploration of the dynamic and revolutionary changes shaping modern marketing communications. Reflecting the latest industry shifts and their implications for marketers, this edition provides a contemporary view of the field.

Today’s marketing landscape is experiencing unprecedented transformation. This book thoroughly addresses these changes, providing insights into their practical application for marketers.

  • Demonstrates the applicability of the content to the real world of marketing communications through vivid, real-life examples.
  • Integrates Ethical Perspectives and Digital/Social Media Perspectives throughout the discussion, addressing crucial contemporary issues.
  • Emphasizes the vital integration of advertising with other promotional-mix elements, highlighting their collective role and contribution in achieving marketing objectives.

This edition is designed to equip readers with a thorough understanding of an evolving landscape, preparing them for the challenges and opportunities in marketing communications.

Book Details:

  • Full Title: Advertising and Promotion An integrated marketing Communications Perspective (12th Canadian edition) | ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
  • Author: George Belch
  • Edition: 12th Canadian Edition
  • Language: English
  • Publisher: McGraw Hill
  • Publication Date: February 9, 2021
  • Print Length: 848 pages
  • ISBN-10: 1260570991
  • ISBN-13: 978-1260570991