Understanding Business, 12th Edition
Long considered the Gold Standard for introduction to business courses, Understanding Business provides a comprehensive and highly readable exploration of the modern corporate landscape. Developed by the experienced author team of William G. Nickels, James McHugh, and Susan McHugh, this edition has been meticulously revised to address the evolving needs of diverse learning styles and the fast-paced nature of the global market. The text ensures that readers grapple with the most current challenges facing businesspeople today through the integration of compelling real-world case studies.
The content bridges the gap between theory and practice, covering essential topics such as management, marketing, entrepreneurship, and financial analysis. By focusing on both foundational principles and contemporary trends, this resource helps students build a solid framework for professional success in any industry. The 12th edition continues the tradition of excellence, offering a balanced perspective on the complexities of the business world while maintaining an accessible tone for all learners.
- Author: William G. Nickels, James McHugh, Susan McHugh
- Edition: 12th Edition
- Publisher: McGraw Hill
- ISBN-10: 1259929434
- ISBN-13: 978-1259929434
- Publication Date: February 1, 2018