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9780134484488

Tourism: The Business of Hospitality and Travel 6th Edition by Roy Cook

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Author
Roy Cook
Edition
6th
Publisher
Pearson
ISBN
978-0134484488
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Description

Tourism: The Business of Hospitality and Travel (6th Edition)

Tourism: The Business of Hospitality and Travel offers a comprehensive and international perspective on the tourism industry. Designed for students beginning their journey in hospitality and travel, this edition utilizes an engaging writing style supported by hundreds of updated industry examples. It examines the industry through a holistic business lens, focusing on the management, marketing, and financial issues that are most critical to industry professionals.

The content delivers an integrated model of tourism, deeply exploring consumer behavior, service quality, and personal selling. It is structured to serve both introductory and upper-level courses, featuring integrative cases and end-of-chapter exercises that help students refine their problem-solving and critical-thinking skills. This 6th edition has been updated to include contemporary topics such as the influence of social media, event management, timeshares, sustainable tourism, and emerging industry trends like marijuana tourism and the future of global travel.

Book Details and Metadata:

  • Title: Tourism: The Business of Hospitality and Travel
  • Series: What’s New in Culinary & Hospitality
  • Edition: 6th Edition
  • Author: Roy Cook
  • Publisher: Pearson
  • Publication Date: April 12, 2017
  • ISBN-10: 0134484487
  • ISBN-13: 978-0134484488