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9780134895444

The Practice of Public Relations 14th Edition by Fraser P. Seitel

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Author
Fraser P. Seitel
Edition
14th
Publisher
Pearson
ISBN
978-0134895444
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Description

The Practice of Public Relations (14th Edition)

The Practice of Public Relations by Fraser P. Seitel provides a comprehensive and engaging introduction to the field of strategic communications. Now in its 14th Edition, this authoritative text emphasizes the fundamental importance of writing, ethics, and research in modern public relations. It explores the challenges and opportunities presented by the 24/7 news cycle, social media, and the evolving digital landscape, helping readers understand how to build and maintain relationships between organizations and their publics.

Seitel’s signature style blends theory with practical, real-world applications. The book features numerous contemporary case studies, “From the Desk of” insights from industry professionals, and a focus on managing reputation in a high-stakes global environment. It serves as an essential resource for those seeking to master the art and science of effective communication, crisis management, and media relations.

Book Metadata and Details:

  • Title: The Practice of Public Relations
  • Author: Fraser P. Seitel
  • Edition: 14th Edition
  • Publisher: Pearson
  • Publication Date: February 1, 2019
  • ISBN-13: 978-0134895444
  • ISBN-10: 0134895444
  • Language: English