Strategic Management: Concepts (3rd Edition)
Strategic Management by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach offers a learning experience that uniquely combines rigor and relevance, preparing readers for the types of challenges faced by managers in the globalized and turbulent business environment of the 21st century. Presented in a single, strong voice, this text provides a foundation for understanding how companies gain and sustain competitive advantage while developing the capability to make well-reasoned strategic decisions.
The content includes high-profile examples of products and services from recognizable global brands such as Facebook, Google, Starbucks, Apple, and Uber. By blending academic theory with practical application, the book serves as a comprehensive guide for anyone looking to master the complexities of modern business strategy.
Product Details
- Title: Strategic Management Concepts
- Author: Frank Rothaermel
- Edition: 3rd
- Publisher: McGraw Hill
- Publication Date: January 11, 2016
- ISBN-10: 9781259420474
- ISBN-13: 978-1259913747
- Note:This book does not include