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9781259927621

Strategic Management 4th Edition by Frank Rothaermel

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Author
Frank Rothaermel
Edition
4th
Publisher
McGraw Hill
ISBN
978-1259927621
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Description

Strategic Management Concepts (4th Edition)

Strategic Management Concepts, authored by Frank Rothaermel and published by McGraw Hill, stands as a premier resource for understanding the complexities of modern business strategy. This 4th edition utilizes a unified, singular voice to help students and professionals synthesize theory, empirical research, and practical applications. By integrating current, real-world examples, the text offers a learning experience that combines academic rigor with professional relevance.

The content is specifically designed to provide a tight linkage between core concepts and illustrative cases, ensuring that readers develop a foundation for understanding how companies gain and sustain a competitive advantage. Rothaermel’s approach prepares future leaders with the analytical skills necessary to make well-reasoned strategic decisions in an ever-evolving global marketplace.

Book Details and Metadata:

  • Title: Strategic Management Concepts
  • Author: Frank Rothaermel
  • Edition: 4th Edition
  • Publisher: McGraw Hill
  • ISBN-10: 1259927628
  • ISBN-13: 978-1259927621
  • Publication Date: January 22, 2018

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