Strategic Management Concepts (4th Edition)
Strategic Management Concepts, authored by Frank Rothaermel and published by McGraw Hill, stands as a premier resource for understanding the complexities of modern business strategy. This 4th edition utilizes a unified, singular voice to help students and professionals synthesize theory, empirical research, and practical applications. By integrating current, real-world examples, the text offers a learning experience that combines academic rigor with professional relevance.
The content is specifically designed to provide a tight linkage between core concepts and illustrative cases, ensuring that readers develop a foundation for understanding how companies gain and sustain a competitive advantage. Rothaermel’s approach prepares future leaders with the analytical skills necessary to make well-reasoned strategic decisions in an ever-evolving global marketplace.
Book Details and Metadata:
- Title: Strategic Management Concepts
- Author: Frank Rothaermel
- Edition: 4th Edition
- Publisher: McGraw Hill
- ISBN-10: 1259927628
- ISBN-13: 978-1259927621
- Publication Date: January 22, 2018