Sport Public Relations (Third Edition)
Sport Public Relations, Third Edition offers a comprehensive examination of the value and practice of public relations within the sport industry. Authored by G. Clayton Stoldt, Mike Ross, Scott E. Branvold, and Stephen W. Dittmore, this edition has been extensively updated and reorganized to reflect the evolution of the field with modern applications across a diverse range of media channels. The content is designed to align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).
Book Details:
- Author: G. Clayton Stoldt, Mike Ross, Scott E. Branvold, Stephen W. Dittmore
- Edition: Third Edition
- Publisher: Human Kinetics
- Publication Date: October 2, 2020
- ISBN-10: 1492589381
- ISBN-13: 978-1492589389
The author team brings together significant professional and educational backgrounds to provide an engaging look at the full range of public relations functions. The book is built around three core themes: public relations as a managerial function focused on brand advancement, the continuously evolving communications environment, and the critical importance of community, employee, and donor relations alongside traditional media relations.
Throughout the text, readers will find public relations theories applied to sport-specific contexts, aiding in the understanding of the complex sport communication ecosystem. Practical guidance is provided through samples of professional materials such as news releases and employee newsletters. Additionally, “Be Your Own Media” sidebars demonstrate how sport organizations proactively tell their stories across various platforms, while updated case studies and discussion questions serve as a foundation for further learning and strategic application.