Social Media and Mobile Marketing Strategy

Social Media and Mobile Marketing Strategy offers a comprehensive approach to integrating social media and mobile technology within a broader digital marketing strategy framework. Written by Randi Priluck and published by Oxford University Press, this text provides a structured methodology for setting marketing objectives, segmenting and researching potential markets, and analyzing consumer behavior in the digital space.

Built upon a solid foundation of marketing theory, the book details practical processes for executing social and mobile strategies aimed at building brand value. It emphasizes the importance of measurement plans, helping readers evaluate the success or failure of their digital initiatives through data-driven insights. This resource is designed to guide users through the complexities of the modern digital market, ensuring they have the tools necessary to navigate evolving technological landscapes.

Product Details

• Title: Social Media and Mobile Marketing Strategy
• Author: Randi Priluck
• Edition: 1st Edition
• Publisher: Oxford University Press
• Publication Date: August 5, 2016
• ISBN-10: 0190215070
• ISBN-13: 978-0190215071