Social Marketing: Behavior Change for Social Good (6th Edition)
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guide readers through each stage of the process.
The updated sixth edition is packed with more than 25 new cases and dozens of new examples related to today’s most pressing social problems, including the opioid epidemic, climate change, youth suicide, and more. This edition also includes significantly expanded coverage of social media and its role in modern behavioral change. Whether the mission is to improve public health, protect the environment, or galvanize a community, this resource provides an invaluable roadmap for effective social change.
Book Specifications and Details:
- Title: Social Marketing: Behavior Change for Social Good
- Author: Nancy R. Lee, Philip Kotler
- Edition: 6th Edition
- Publisher: SAGE Publications, Inc
- Publication Date: February 18, 2019
- ISBN-10: 1544351496
- ISBN-13: 978-1544351490