Principles and Practice of Sport Management
Principles and Practice of Sport Management provides a comprehensive and multifaceted overview of the sport management industry. In its sixth edition, this authoritative text explores the foundational pillars of the field, offering students and professionals a deep dive into the various sectors that define the global sports landscape. Authored by industry experts Lisa Pike Masteralexis, Carol A. Barr, and Mary Hums, the book bridges the gap between academic theory and real-world application.
The content covers essential topics ranging from management principles, marketing, and finance to the legal, ethical, and sociological aspects of sport. Readers will gain insights into professional sports, collegiate athletics, international sport organizations, facility management, and event operations. This edition has been updated to reflect the most current trends and challenges in the evolving sports industry, providing relevant case studies and practical examples that prepare readers for successful careers in sport administration and leadership.
Book Details
- Title: Principles and Practice of Sport Management
- Author: Lisa Pike Masteralexis, Carol A. Barr, Mary Hums
- Edition: 6th Edition
- Publisher: Jones & Bartlett Learning
- Publication Date: September 14, 2018
- ISBN-10: 1284142132
- ISBN-13: 978-1284142136