Modern Management: Concepts and Skills (15th Edition)
- Author: Samuel Certo
- Edition: 15th
- Publisher: Pearson
- ISBN-13: 978-0134729213
- Publication Date: January 4, 2018
Modern Management: Concepts and Skills provides a comprehensive foundation for mastering the essential competencies required of successful managers. This edition is strategically organized around the core management functions of planning, organizing, influencing, and controlling. By focusing on a specific management skill in each chapter, the text helps students cultivate the strategic and creative thinking necessary to navigate the complexities of the modern business environment.
The primary objective of this work is to equip readers with the practical tools needed to secure employment and thrive within the workplace. Through a focus on leadership development, teamwork, and professional growth, the text bridges the gap between academic theory and real-world application. The 15th Edition has been thoroughly updated with the latest research, contemporary examples, and new case studies to reflect the most recent developments in the field of management.
