Marketing, 15th Edition

Marketing, 15th Edition by Roger Kerin and Steven W. Hartley continues to set the standard as a rigorous, business-oriented resource for students and professionals alike. Built on the core pillars of engagement, leadership, and innovation, this edition provides a comprehensive look at the modern marketing landscape. The content is meticulously updated to place a significant emphasis on financial performance, social media integration, marketing metrics, and data-driven decision-making.

As a global leader in marketing education, this International Student Edition has been translated into more than ten languages. It offers an in-depth exploration of how brands build meaningful relationships with consumers while navigating the complexities of the global marketplace. The text is designed to challenge readers with real-world scenarios and provide the analytical tools necessary for success in today’s competitive environment.

Book Details and Metadata:

• Title: Marketing
• Edition: 15th Edition
• Author: Roger Kerin and Steven W. Hartley
• Publisher: McGraw Hill Education (UK)
• Publication Date: March 2, 2020
• Language: English
• ISBN-10: 1260575691
• ISBN-13: 978-1260575699
• Dimensions: 8.6 x 1.1 x 10.8 inches