Managing Hospitality Organizations: Achieving Excellence in the Guest Experience
In today’s service-dominated economy, the ability to deliver an exceptional guest experience is the primary differentiator for success. Managing Hospitality Organizations: Achieving Excellence in the Guest Experience provides a comprehensive exploration of the evolving service industry, guiding readers through the core principles of effective hospitality management. Authors Robert C. Ford and Michael C. Sturman emphasize the critical importance of guest-centric strategies, offering practical advice, real-world examples, and case studies from top-tier companies in the service sector.
This resource is designed to equip future leaders with the skills necessary to manage diverse environments, from neighborhood cafés and convention centers to high-end luxury resorts. The updated Second Edition features essential new coverage on contemporary industry challenges and trends, including technology integration, sustainability practices, diversity and inclusion, ethical leadership, and addressing sexual harassment in the workplace.
Book Details and Metadata:
- Full Title: Managing Hospitality Organizations: Achieving Excellence in the Guest Experience
- Author: Robert C. Ford and Michael C. Sturman
- Edition: 2nd Edition
- Publisher: SAGE Publications, Inc
- ISBN-10: 1544321503
- ISBN-13: 978-1544321509
- Publication Date: January 24, 2019