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9780135191798

Management Information Systems: Managing the Digital Firm, 16th Edition by Kenneth Laudon

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Author
Kenneth Laudon
Edition
16th
Publisher
Pearson
ISBN
978-0135191798
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Description

Management Information Systems: Managing the Digital Firm, 16th Edition

  • Author: Kenneth Laudon
  • Edition: 16th
  • Publisher: Pearson
  • Publication Date: September 15, 2020
  • ISBN-10: 0135191793
  • ISBN-13: 978-0135191798
  • Language: English

Management Information Systems: Managing the Digital Firm provides an authoritative, case-based study of information systems (IS) in the modern business environment. This 16th edition offers a comprehensive overview of the systems used by contemporary firms, meticulously drawing connections between MIS and overall business performance. The text is renowned for its outstanding real-world case studies, which illustrate how prominent companies leverage information technology to overcome challenges and reach strategic objectives.

Designed for introductory courses in IS and MIS, the curriculum helps students develop essential professional skills, including leading management discussions regarding technology and applying IT solutions to achieve bottom-line results. This edition is updated with all-new Interactive Sessions and Video Cases in every chapter. Additionally, a Career Opportunities section has been integrated to help students build practical job-seeking skills and understand how MIS concepts translate to future career success.

By focusing on decision-making simulations and hands-on projects, the book ensures students learn how to manage the digital firm effectively. It covers the latest trends in the industry, ensuring that the study of information systems remains grounded in the practical realities of today’s global business landscape.