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9781260088373

Global Business Today 11th Edition by Charles W. L. Hill

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Author
Charles W. L. Hill
Edition
11th
Publisher
McGraw Hill
ISBN
978-1260088373
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Description

Global Business Today (11th Edition)

Global Business Today by Charles W. L. Hill is a comprehensive and up-to-date guide to the complexities of the international business landscape. This 11th edition continues to build on its reputation for incorporating leading-edge scholarly research while using current statistics and examples to illustrate global trends and enterprise strategies. By discussing contemporary events within the context of established theory, the text provides a practical and relevant framework for understanding the global marketplace.

Content and Key Features

The 11th edition has undergone a thorough revision to ensure every chapter reflects the most recent data and insights. Key updates and features include:

  • Scholarly Insights: Integration of new research to provide a deeper understanding of international business dynamics.
  • Managerial Focus: Every chapter is designed to highlight managerial implications, connecting theoretical concepts to real-world decision-making.
  • Updated Case Studies: New opening and closing cases in most chapters offer fresh perspectives on current global business challenges and successes.
  • Global EDGETM Integration: Value-added features in every chapter help bridge the gap between academic theory and practical global business application.
  • Current Statistics: All data and statistics have been updated to represent the most recent information available in the field.

Book Specifications

  • Title: Global Business Today
  • Author: Charles W. L. Hill
  • Edition: 11th Edition
  • Publisher: McGraw Hill
  • Publication Date: January 16, 2019
  • ISBN-10: 1260088375
  • ISBN-13: 978-1260088373