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9781260260465

Essentials of Marketing Research, 5th Edition by Joseph F. Hair Jr.

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Author
Joseph F. Hair Jr.
Publisher
McGraw-Hill Education
ISBN
978-1260260465
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Description

Essentials of Marketing Research

Essentials of Marketing Research utilizes an application-oriented approach to equip students with the tools and skills necessary to solve real-world business problems and maximize market opportunities. Grounded in the authors’ extensive practical experience, the text provides comprehensive coverage of qualitative research, sample size rules-of-thumb, and background literature reviews, alongside the latest market research tools and techniques.

This fifth edition is designed to give students a strong command of market research principles while maintaining a concise format suitable for use with cases and various course projects. To reinforce learning, the book includes a continuing case study and corresponding data sets. It is also compatible with McGraw-Hill Connect® and SmartBook 2.0, offering advanced resources for mastering the subject matter.

Book Specifications

  • Title: Essentials of Marketing Research (ISE HED IRWIN MARKETING)
  • Author: Joseph F. Hair Jr.
  • Edition: 5th Edition
  • Language: English
  • Publisher: McGraw-Hill Education
  • Publication Date: March 4, 2020
  • ISBN-10: 1260575780
  • ISBN-13: 978-1260575781
  • Dimensions: 8 x 0.7 x 9.9 inches