E-Commerce 2019: Business, Technology and Society

Author: Kenneth Laudon

Edition: 15th Edition

Publisher: Pearson

Publication Date: January 31, 2019

ISBN-10: 134998456

ISBN-13: 978-0134998459

Description:

For courses in e-commerce, this book provides the most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction focusing on key concepts and the latest empirical and financial data.

Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It offers up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.