E-Commerce 2018: Business, Technology, Society (14th Edition)
E-Commerce 2018 provides a comprehensive and in-depth exploration of the rapidly evolving e-commerce landscape. Written by Kenneth C. Laudon and Carol Guercio Traver, this text focuses on the fundamental concepts, essential terminology, and latest empirical data to give readers a thorough understanding of the field. By examining the intersection of business, technology, and society, the authors illustrate how e-commerce is fundamentally shifting the global economy.
The 14th Edition is updated with fresh content and relevant industry references, utilizing case studies of major corporations such as Amazon, Facebook, Google, and Twitter to provide real-world context. This edition also features entirely new or updated opening and closing cases, as well as “Insight on” features. To support professional development, a new careers section has been integrated into the end of each chapter, helping readers prepare for the transition into the corporate workforce.
Book Details and Metadata
- Title: E-Commerce 2018: Business, Technology, Society
- Author: Kenneth C. Laudon, Carol Guercio Traver
- Edition: 14th Edition
- Publisher: Pearson
- Publication Date: January 16, 2018
- ISBN-10: 013483951X
- ISBN-13: 978-0134839516
- Language: English