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9781071878231

Discovering Public Relations: An Introduction to Creative and Strategic Practices, Second Edition by Karen Freberg

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Author
Karen Freberg
Edition
Second
Publisher
SAGE Publications , Incorporated
ISBN
978-1071878231
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Description

Discovering Public Relations: An Introduction to Creative and Strategic Practices

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing the vital intersection of social media, digital communication, and creative innovation. Recognizing that creativity alone cannot guarantee success, this resource demonstrates how to choose and implement evidence-based practices to guide strategic campaigns effectively.

The Second Edition is specifically designed to transform students into successful PR professionals by providing the tools necessary to think creatively, innovate within the industry, and deploy research-backed tactics for impactful results. By bridging the gap between theory and real-world application, it prepares aspiring practitioners for the demands of a fast-paced communication landscape.

Book Specifications

  • Author: Karen Freberg
  • Edition: Second
  • Language: English
  • ISBN-10: 1071878239
  • ISBN-13: 978-1071878231
  • Publication Date: January 23, 2024