Cases in Public Relations Management: The Rise of Social Media and Activism

Now in its third edition, Cases in Public Relations Management utilizes high-profile, recent cases in strategic communication to encourage deep discussion, debate, and exploration of the strategies available to today’s public relations professionals. The text employs a problem-based case study approach, challenging readers to apply communication theory and management practices to real-world scenarios involving the latest controversies and ethical issues in the industry.

This edition is specifically designed for advanced students in strategic communication and public relations, preparing them for their future careers by bridging the gap between academic study and professional practice. With extensive supplemental materials and a focus on the public relations process, the book provides a comprehensive framework for understanding how organizations navigate the complexities of modern communication.

New to the Third Edition:

• Eighteen New Case Studies: Includes analysis of major organizations such as Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks.
• Social Media & Activism: Increased emphasis on the evolving role of social media platforms and the importance of social responsibility in communication management today.
• Applied Learning: Enhanced end-of-chapter activities designed to reinforce key concepts and encourage practical application.

Book Metadata:

• Title: Cases in Public Relations Management: The Rise of Social Media and Activism
• Author: Patricia Swann
• Edition: 3rd Edition
• Publisher: Routledge
• Publication Date: August 26, 2019
• ISBN-10: 1138088870
• ISBN-13: 978-1138088870