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9780133871319

A Framework for Marketing Management 6th Edition by Philip T Kotler

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Author
Kotler Philip T.
Edition
6th
Publisher
Pearson
ISBN
978-0133871319
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Description

A Framework for Marketing Management (6th Edition)

A Framework for Marketing Management provides a streamlined and efficient guide to the essentials of modern marketing strategy. Co-authored by world-renowned experts Philip T. Kotler and Kevin Lane Keller, this 6th Edition serves as a concise version of their more comprehensive work, Marketing Management. It is specifically designed to address the realities and complexities of the 21st-century marketplace, making it an ideal resource for both undergraduate and graduate students, as well as professionals seeking to modernize their marketing approach.

The text focuses on core concepts and current management practices, offering thorough coverage without unnecessary bulk. This streamlined approach allows for the easy integration of simulations, projects, and case studies into the learning process. By exploring up-to-date information and strategic frameworks, individuals and organizations gain the tools necessary to develop effective marketing plans that comply with contemporary global standards.

Book Details

  • Title: A Framework for Marketing Management
  • Author: Philip T. Kotler, Kevin Lane Keller
  • Edition: 6th Edition
  • Publisher: Pearson
  • Publication Date: January 28, 2015
  • ISBN-13: 978-0133871463