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9781492594628

Sport Marketing 5th Edition by Windy Dees

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Author
Windy Dees
Edition
Fifth
Publisher
Human Kinetics
ISBN
978-1492594628
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Description

Sport Marketing With HKPropel Access, Fifth Edition

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Authored by Windy Dees, this Fifth Edition of Sport Marketing With HKPropel Access presents a modernized, current-day approach to the dynamic industry of sport marketing. Published by Human Kinetics on March 12, 2021, this essential resource brings the vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience.

Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this text. It brings the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, this edition prepares readers to stay on the leading edge with significant updates, including a focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality.

Book Details:

  • Author: Windy Dees
  • Edition: Fifth
  • Publisher: Human Kinetics
  • Publication Date: March 12, 2021
  • ISBN-10: 1492594628
  • ISBN-13: 978-1492594628

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