Thomas L. Wheelen (Author)
14th Edition

Discover the latest strategies in managing global businesses while fostering innovation and sustainability. This 14th edition equips readers with essential tools for navigating complex market environments, leveraging technology, and driving long-term success.

Focused on key areas such as globalization, strategic planning, corporate governance, and sustainable practices, this comprehensive guide offers practical insights and case studies to enhance your understanding of modern business challenges.

Strategic Management and Business Policy: Globalization, Innovation and Sustainability
A journey through contemporary business strategies with a global perspective. Explore the dynamics of international markets, corporate social responsibility, and ethical leadership to make informed decisions in today’s dynamic economy.

Key Features:

• Updated content reflecting current market trends
• Detailed case studies illustrating real-world applications
• In-depth analysis of global business strategies and policies
• Emphasis on innovation, sustainability, and corporate responsibility

Benefits:

• Gain a competitive edge with up-to-date knowledge
• Develop skills for effective strategic planning and execution
• Understand the impact of globalization on business operations
• Promote ethical practices and sustainable growth in your organization

Strategic Management and Business Policy: Globalization, Innovation and Sustainability (14th Edition)
Author: Thomas L. Wheelen (Author)
Edition: 14th
Language: English
Publisher: Prentice Hall
Dimensions: 7.6 x 1.5 x 9.5 inches
ISBN-10: 013528515X
ISBN-13: 978-0135285159
Publication Date: [Insert Publication Date Here]
Print Length: 640 pages