Discover the latest strategies in sports and entertainment marketing with this comprehensive guide. Covering everything from market research to event management, this edition provides practical insights for professionals and students alike. Key features include real-world case studies, actionable tips, and a focus on digital marketing trends. Ideal for understanding how brands can effectively engage with audiences in the dynamic world of sports and entertainment.
Introduction to key concepts in marketing within the sports and entertainment industry
Real-life examples to illustrate principles and techniques
Detailed chapters on audience analysis, branding strategies, and social media engagement
Updated content reflecting recent changes in the marketing landscape including streaming services and virtual events
Language: English
Publisher: Cengage Learning
Dimensions: 7.5 x 1.2 x 9 inches
ISBN-10: 133767148X
ISBN-13: 978-1337671484
Publication Date: [Insert Publication Date Here]
Print Length: [Insert Print Length Here] pages