Author: David A. Aaker (Author)
Edition: 11th
Language: English
Publisher: McGraw-Hill Education
Dimensions: 7.4 x 1.5 x 9.2 inches
ISBN-10: 125936268X
ISBN-13: 978-1259362681
Publication Date: October 1, 2019
Print Length: 640 pages
Dive into the world of strategic market management with this comprehensive guide from David A. Aaker. The 11th edition offers an in-depth exploration of key concepts and strategies essential for effective marketing decisions. This book covers a wide range of topics including brand equity, competitive positioning, customer value, innovation, and more. Highlighted throughout are practical tools, case studies, and real-world examples to enhance your understanding and application of market management principles. Ideal for students, marketers, and professionals seeking to master the art of strategic planning in today’s dynamic business environment.