Visitor Experience Design is the first book to explore best practices in creating and delivering memorable travel experiences from a cognitive psychological perspective. Edited by Professor Noel Scott, this comprehensive guide delves into the intricate processes that shape visitors’ perceptions and emotions during their journeys. Drawing on cutting-edge findings from cognitive psychology, neuroscience, and cognitive science, it illuminates key aspects such as the formation of visitor experiences, attention, emotion, memory, mindfulness, pre-stage customer inputs, co-creation processes at the site, and post-stage outcomes including happiness and well-being. The book also features detailed case studies in tourism, hospitality, and event management to illustrate the application of these principles. With 284 pages dedicated to enriching insights, it is an invaluable resource for tourism researchers, postgraduate students, and professionals seeking to enhance visitor experiences through innovative design strategies.