Principles of Economics, 7th Edition, by Robert Frank, offers a comprehensive yet accessible introduction to economic principles. This book, published by McGraw Hill in May 2018, is designed to demystify complex economic concepts through engaging questions and exercises that connect theory with real-world phenomena. The text focuses on seven core principles that are consistently reinforced throughout the content, providing students with a solid foundation in economics.

Each chapter delves into different aspects of economic behavior, from everyday activities like using an ATM to more intricate financial transactions such as buying airline tickets. By relating these practical experiences to broader economic theories, the book encourages readers to adopt an “economic naturalist” perspective—applying fundamental principles to analyze and interpret their surroundings.

The 7th edition introduces new multimedia elements including videos and interactive graphs, alongside McGraw Hill’s SmartBook adaptive learning platform. These tools aim to enhance student engagement and comprehension, allowing instructors to focus on more dynamic classroom interactions rather than the nuts and bolts of basic economic principles. With a print length of 880 pages, this book serves as both a comprehensive textbook and an engaging companion for students navigating the sometimes daunting field of economics.

Measuring at 8.8 x 1.4 x 11.2 inches, the book is well-suited for carrying to class or study sessions. Its ISBN-10 is 1259852067 and its ISBN-13 is 978-1259852060.