Managing Religious Tourism, part of the CABI Religious Tourism and Pilgrimage Series, edited by Dr Maureen Griffiths, explores the multifaceted aspects of managing religious tourism from a global perspective. This 208-page book delves into tools and resources used in demand and supply management within the context of pilgrimage and religious tourism. It emphasizes sustainability and the triple bottom line approach, promoting development policies that support both sacred and secular tourism.
The central themes include an understanding of consumer perspectives, factors driving purchasing decisions for various destinations, and how management responds to changes in consumer behavior and mobility. The book also examines individualism, accessibility, and networks, partnerships, and stakeholder approaches used by religious tourism suppliers working with destination management organizations.
Key features highlight a global view on tools as well as management approaches and techniques, emphasizing sustainability in connecting sacred and secular consumers. This text focuses on promoting learning and development within this important tourism sector, making it a valuable resource for professionals and students interested in religious tourism and pilgrimage studies.
