Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

By Bernard Marr (Author)

First Edition

Language: English

Publisher: Wiley

Dimensions: 5.9 x 1.3 x 8.6 inches

ISBN-10: 1119231388

ISBN-13: 978-1119231387

Publication Date: May 2, 2016

Print Length: 320 pages

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone’s tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put in place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.

Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers

Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more