Exploring Strategy: Text and Cases, authored by Gerry Johnson, is now in its 11th edition, offering a comprehensive guide to the fundamental concepts of strategy that have proven indispensable for both current and future managers. This widely acclaimed text has sold over one million copies globally, making it an essential resource for understanding how organizations operate, grow, innovate, and transform across various sectors including entrepreneurial start-ups, multinational corporations, charities, and government agencies.
The book delves into critical questions about organizational development, providing a deep exploration of strategic planning and implementation. It features a rich array of case studies crafted by leading experts in the field, covering diverse examples such as Glastonbury Festival, Mondelez International, and Formula 1 racing, which offer practical insights into real-world strategies and management practices.
With 797 pages of detailed content, Exploring Strategy: Text and Cases is designed to be both a thorough introduction for beginners and an invaluable reference for seasoned professionals. Its multidisciplinary approach ensures that readers can apply strategic thinking across different organizational contexts, making it a go-to resource for anyone interested in the art and science of strategy.
Published by Pearson College Div on January 1, 2017, this edition is available with ISBN-10: 1292145129 and ISBN-13: 978-1292145129. The physical dimensions of the book are 7.5 x 1.25 x 10 inches, making it easily manageable for in-depth study sessions or professional reference.
